Marketing Manager - Leicester

Marketing Manager - Leicester

Location: Leicester , Leicestershire Salary: Competitive + car Date posted: 23/06/2012 12:07 Job type:Permanent Company: Serco Contact: Kate Young Ref: Totaljobs/KY/Marketing/Leics Job ID: 53879506

Marketing Manager

Based: Leicester + travel across the Midlands

Salary: Competitive + car

Serco is a FTSE 100 international service company which supports governments, agencies and companies who seek a trusted partner with a solid track record of providing assured service excellence. Our people offer operational, management and consulting expertise in the aviation, BPO, defence, education, environmental services, facilities management, health, home affairs, information and communications technology, knowledge services, local government, science, transport, welfare to work and the commercial sectors.

We are currently recruiting for a Marketing Manager for our Leisure Division to be based at either of the above locations supporting our high profile Sport England contract

Role Summary:

The Marketing Manager will be responsible for the business development and marketing of individual contracts or clusters of contracts within a region. Reporting to the Head of Marketing (Leisure), the Marketing Manager will play an important role in supporting the effective delivery of the group marketing strategy as well as developing and delivering contract/area specific marketing plans to deliver client and financial objectives of contracts on time and to budget.

Duties and Responsibilities:

Effectively support the delivery the group marketing strategy at a regional level;

Create and implement contract specific marketing strategies and plans using a combination of marketing, promotion, communications and PR;

Using available data to identify business/market development opportunities on a localised level;

Work effectively with a range of external partners including design, print and media;

Updating website content and using social media as a marketing tool

Supporting Contract Managers in the effective management of the contract(s) marketing budget(s);

Providing management information and performance monitoring data to report the effectiveness of marketing campaigns;

Ensure all activity undertaken at a localised level is compliant with legal practices and marketing codes.

Qualifications and Experience:

Degree in Marketing or other business related subject (essential)

CIM qualification or professional accreditation (desirable)

PR/comms qualification (desirable)

Experience of working with design, print and media suppliers

Experience of creating and successfully implementing an integrated marketing plan

Previous experience of working in a similar marketing related role

Serco is an Equal Opportunities Employer