Marketing MI Analyst

Marketing MI Analyst

Location: Birmingham (B4) , Birmingham View map Salary: Upto 30,000 per annum (depending on skills and experience) Date posted: 16/06/2012 18:01 Job type:Permanent Company: WESLEYAN ASSURANCE SOCIETY Contact: Caroline Thompson Ref: Totaljobs Job ID: 53771721

Job Purpose:

To create, develop and support the continuous improvement and analysis of Marketing Management Information and to provide Customer and Business Intelligence to support the needs of the Marketing Director and the wider Marketing team.

Key areas:

Provide accurate, robust and standardised reporting of Management Information; looking at marketing campaigns and the changing dynamics in our customer segments.

Carry out analysis and evaluation of marketing campaign effectiveness. Feeding this back into selection criteria for continuous data effectiveness improvement

To deliver ongoing monitoring of our customer segments and reporting on the impact of strategic decisions on the customer base.

Areas of Responsibility

Creation and ongoing development of Management Information for all marketing activities

Development of fully operational marketing management and reporting databases

Data sourcing, collation, modelling and analysis to support strategic decisions

Production of monthly statistics/performance of department against KPIs, for board, director and senior management team reports

RDR monitoring of impact on customer base and regular presentation of findings

Data sourcing, collation, modelling and analysis to support senior management tactical decision making

Highlighting of potential and emerging trends and problems along with proposals for solutions

Continuous improvement of speed, efficiency and accuracy of reporting to Marketing senior management

Development of standard campaign evaluation reports

Understanding and interpretation of MI data from Insight (campaign management tool)

Skills and Qualifications

Essential

Excellent knowledge of Excel, (macros, forecasting, etc) Databases, SQL, SAS

Ability to articulate complex issues clearly to senior management/director level

Previous experience of Business Intelligence systems (Pro-Clarity, SAS, Faststats)

Technical knowledge (industry, compliance)

Good relationship management at all levels

Methodical attention to quality and accuracy

Innovative/Uses Initiative

Results oriented

Team working

Flexible

Managing self

Desirable

Understanding of Wesleyans Insight system (campaign management tool)

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