SEO Manager

SEO Manager

Location: West London , London Salary: Attractive Total Package Date posted: 06/04/2012 18:03 Job type:Permanent Company: Carphone Warehouse Contact: Recruiter Ref: Totaljobs/BBE3018 Job ID: 53290052

Introduction

Best Buy Enterprise is a multinational retailer of technology, entertainment products and services with a commitment to growth and innovation. We are a truly global company with approximately 180,000 employees across the United States, Canada, Europe, China, Mexico and Turkey.

Best Buy Europe Distributions is the European arm of Best Buy Inc. and is made up of Best Buy, The Carphone Warehouse, Geek Squad and The Phone House.

The Carphone Warehouse is Europes biggest independent mobile retailer with over 800 stores in the UK, and hu ndreds more throughout Europe. Our success has been built on over 20 years of experience in the telecommunications industry and our people's passion for the connected world.

Immerse yourself in our future, and you could have an inspiring career ahead of you. Today is yesterday. Live tomorrow.

Overall Purpose of Job

Drive natural search traffic to carphonewarehouse.com, community and new mobile site.Generate efficient sales and margin through natural search trafficBe an SEO evangelist support key internal stakeholders by providing advice and insight on all things SEOCoach the wider team on best SEO practicesIntegrate with the wider team and agencies to fulfil the SEO strategy

Duties & Responsibilities

Develop, scope and deliver the SEO strategy for the main .com site, mobile site, community and blogging platformsTo have an advanced level of knowledge and understand how search engines and websites workCapability to work han ds-on to solve problems, with ability to generate ideas and solutionsManage and work with the SEO agency to deliver profitable SEO solutionsWork closely with the web developers to ensure our website is optimised from a technical perspectiveLiaise with other team members to ensure synergy with our marketing campaigns, using news stories proactively to ensure online coverage.Integrate and develop SEO in conjunction with multiple channels e.g. How natural and paid search can work together to maximise sales and marginCreate and pull content from all areas of the business and market to actively publish on relevant online forums (internal/external), new sites and directoriesDevelop a network of bloggers and writers who can build our presence across key websites and our community siteProduce natural search activity to support all key trading activities PayM, PayG, tablets, B2B, smartphones, etcWork alongside our group website s on tactical opportunities and integrate CPW natural se arch with these s

Produce SEO analysis including, performance metrics, keyword research, competitive market audits, website audits, etcComprehensively research and analyse competitor sites and search results pagesProduction of technical change requests for a variety of site changes, including:Internal link optimisationSEO technical analysis and evaluationWebsite architecture problemsHTML and CMS optimisationUnderstand issues surrounding user experience, accessibility and information architectureKeep up to date with latest SEO initiatives in the marketplaceProactively make use of these new SEO opportunities and communicate the business benefits effectivelyHelp ensure SEO excellence within the team

People Management:

Requirement to influence a range of stakeholders across the business (up to Executive committee level)Agency management experience in owning agency relationships and deliver success through third partiesStrong integration, coaching and people ski llsNote: the role currently has no line management responsibilities.

Financial Management:

Responsible for the agency and SEO activity budgetManage investments to maximise sales and margin

Skills & Experience

Essential:

Experience of running large SEO programmes in B2C verticals especially within fast-paced categories like retail and travelGood understanding of SEO analytics software (Advanced Web Ranking, SEO Moz tools, Omniture, etc) - ability to actively monitor and share results from weekly BAU and ad hoc reportsExperience of using reports to optimise future plans and partner commercialsMobile industry knowledge and experienceIs an expert in SEO so that key insights can be provide to Senior Management

Desirable:

Wider understand of digital marketing techniquesEducated to degree level

Personal Attributes:

Strong commercial and business awareness

Analytical and technical mind

Good commu nicator

Able to see long term strategic goals and have the ability to plan for this activity

Self-starter and proactive

Strong relationship management, problem solving, implementation and organisational skills

Questioning mind with sharp business acumen

Ability to cope in a fast-paced and commercially focused environment

Working at Best Buy Europe definitely has its perks. What you get for working with us is a comprehensive package which includes a combination of pay and benefits, plus a culture that encourages development, individuality and work/life balance.

We look forward to receiving your application. Thank you for taking the time and effort to apply for this role. Please note that we will only contact you again if you are invited to interview.

All data is processed in accordance with the provisions of the Data Protection Act.

Best Buy Europe is committed to ensuring that candidates and employees are trea ted equally, with dignity and respect and to providing a working environment that is free from discrimination, harassment and bullying.