Online Marketing Manager

Online Marketing Manager

Location: Belsize, North West London (NW3) , NW3 Salary: From 25,000 to 65,000 per annum Competitive Package + Bonus Date posted: 30/03/2012 11:00 Job type:Permanent Company: QS Network Contact: QS QS Ref: Totaljobs/Online Marketing Manager Job ID: 53246468

Online Marketing Manager

competitive Salary plus bonus scheme

Based Belsize Park, London NW3

The higher education industry is a growing market and QS has established itself as the global leader in higher education events and intelligence. We provide recruiting platforms for Business Schools, Universities and employers to meet with talented individuals, for their academic programmes and career development.

The company is now experiencing tremendous gro wth and we need to maximize all our online opportunities by investing in, and strengthening our e-marketing team.

An experienced Online Marketing Manager with good SEO, project management experience and understanding of the MBA audience is required.

Job description

Working with the Head of Online Product and business units the successful candidate will be tasked with driving the prominence a global brand in the graduate management education sector. Joining a market leading company at an exciting time of expansion and diversification this role can lead to personal and professional development.

The role will be focussed on all marketing elements of TopMBA.com which include events, content, interactivity and business school profiles and will be crucial in terms of providing marketing expertise to the online product team to make future decisions on the structure and features on the site.

With a passion for online marketing, you will have previous e xperience managing online projects and driving customer acquisition and customer retention. You will have the ability to write and interpret business requirements, and will be liaising with stakeholders, marketing teams, internal designers as well as 3rd party providers to ensure that activities are well co-ordinated and that deadlines requirements are met.

Job functions

Be the primary contact for TopMBA.com marketing requirements

Provide best practice online marketing guidance to event marketing team covering:

oEmail marketing

oSocial media marketing

oPPC marketing

oTracking

Liaise with Social Media Marketing Manager to coordinate social media activities on Facebook, Twitter and LinkedIn

Coordinate content updates on TopMBA.com including:

oEvent landing pages

oSection home pages

oRankings releases

Produce weekly/monthly reports with insightful commentary over usage

Work closely with the cont ent team to guide the content strategy

Provide SEO guidance and ensure maximum organic search engine exposure

Contribute to the online marketing discussion throughout QS

Key skills

Understanding of the MBA audience

Understanding of event management

Excellent HTML knowledge

Strong social media marketing skills

Email marketing experience

Expertise in search engine optimisation techniques

Experience with Google Analytics (CoreMetrics advantageous)

Inquisitive, entrepreneurial mind an advantage

Team orientated, creative individual with sense of humour

You will need to have a legal right to work in the UK.

To apply for the role of Online Marketing Manager please e-mail your CV and covering letter, with current salary details by clicking apply