eCommerce Search Marketing Executive (SEM) - PPC
eCommerce Search Marketing Executive (SEM) - PPC
Primary location: London (UK)
Job function: eCommerce
Contract type: Permanent - (immediate start available)
Overview
As a Search Marketing Executive, you will be pioneering in your approach and highly professional in your manner, and demonstrate innovative ideas to developing your search marketing effectiveness. In this autonomous role working within a dedicated team, you will be high results focused, this will result in over ach ieving and gain opportunities to increase your personal success, as well as developing your profile and career within our global organisation.
Its an excellent opportunity to join a market leader with a culture of outstanding service and employee engagement.
About us
RS Components is the worlds leading high service distributor of electronics and maintenance products serving 1.6 million customers worldwide. Through operations in 32 countries and 17 warehouses, the Group distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair, shipping more than 46,000 parcels on the same day the orders are received. RS Components and Allied Electronics are the trading brands of Electrocomponents plc. The Group is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of 1.18bn. eCommerce is the largest channel for the Group with sales in excess of 500Million over half of the Groups total revenue.
Your main responsibilities will involve:
Acting as main point of contact for European Marketing ManagersDeveloping and implementing search marketing campaigns from the ground up - experience criticalEnsuring the correct implementation of appropriate tagging solutions - experience of Coremetrics advantageousBid management and advanced account optimisation - experience of Kenshoo would be usefulPositive and negative keyword generationAd copy generationConversions funnel analysis and landing page optimisationProviding key analysis, insight and reports on campaign performance for local marketing teamsBudget managementProviding expert advice to internal clientsUse of Analytics systems to track effectiveness of campaignsWhat we are looking for
Comprehensive experience in a PPC role, ideally gained in a Searc h Agency Proven hands-on experience in executing PPC campaigns - managing display campaigns and Yahoo/Bing campaignsStrong experience in the use of analytics solutions and Google Adwords Effective presentation skillsBid and budget management skills Excellent communication skills both written and verbal Educated to degree level or equivalent European language skill(s) are extremely advantageous
What we can offer
In return, we offer an outstanding benefits package, which includes pension scheme, childcare vouchers, life assurance, flexible working and career development to rival any global organisation. We provide a healthy work/life balance, along with a fulfilling and rewarding long term career.
How to apply
Please apply online and upload your CV
Further information; please contact Alison Birch in the HR Resourcing Team on 01536 405520
External candidates will be subject to successful pre-employment checks
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