Senior Copywriter

Senior Copywriter

Location: London , South East Salary: 110,000 Date posted: 31/03/2012 18:03 Job type:Permanent Company: Ogilvy & Mather Contact: Lorraine Okeeffe Ref: Totaljobs Job ID: 53070252

Senior Copywriter

A Senior Copywriter is responsible for taking their client's advertising brief and generating original copy ideas that grab the attention of the target audience. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. This may include creating straplines, slogans, body copy, jingles and scripts that accompany advertising visuals. Senior Copywriters will work in close partnership with their Art Directors and have input to visual elements as well. A Senior Copywrite r at Ogilvy will produce big picture advertising for big picture clients.

Scope of the Role;

Working with the clients Global Art Directors.Imagining, recognising and executing global integrated campaign ideas.Working in partnership with Senior Planners and Account Management.Directing the creative process of senior and middle weight creative teams.Maintaining a good working relationship with global clients.Pitching for projects: usually digital advertising and engagement.Helping regional and country agency teams achieve their goals.Managing the consistency of the brand across the world.To remain up-to-date with new ideas, trends, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).To actively seek inspiration from the external environment to influence creativity. Understands and appreciates the nature and value their clients brand.Familiarise themselves with the product and competitor activities in the market.Proficient in discussin g the client's core message and target audience.Ability to generate lots of fresh, original ideas from a brief. Builds key relationships with Account Management, Planning & Traffic departments. Meets regularly with relevant departments to discuss the client's requirements and core messages.

The ideal candidate must have;

Previous knowledge of the industry and an understanding of the creative process in advertising.The ability to create integrated 360 degree campaigns.The ability to develop and execute original content and think strategically.The ability to interpret briefs and come up with original creative ideas.To deliver work to brief on time and on budget, to the highest quality.Familiarity with North American markets.The ability to communicate ideas through the written form (ie: scripts and copy) is essential and proficient in discussing the client's core message to its target audience.Has strong communication skills and is able to forge strong strategic relationsh ips with senior clients. Be able to demonstrate aptitude for teamwork and the ability to brainstorm ideas and work in close partnership with others.To actively seek inspiration from the external environment to influence creativity. Conceptualise original and relevant ideas based on creative briefs.Oversee campaigns through the production stage to completion and liaise with production companies, photographers, typographers, designers and printers.Proficient in Photoshop, Indesign, Illustrator (minimum), have good presentation skills and be highly resilient - this is a global brand and quite tough to work on.Experience of checking all content being advertised is truthful and complies with codes of advertising practice.

Closing date for applications is the 4th of April 2012