Junior Campaign Manager

Junior Campaign Manager

Location: The Galleries, Bristol (BS1) , BS1 View map Salary: Unspecified Date posted: 08/06/2012 16:03 Job type:Permanent Company: AXA Contact: Recruiter Ref: Totaljobs/AXALI7324 Job ID: 53794741

Background

Sun Life Direct are the market leading direct to consumer business who sell affordable and accessible life insurance products direct to those within the UK mass market. We are one of the most experienced direct marketing companies in the life assurance sector and have the largest share of the over 50 whole of life market.

Following the rebuild of our website with a new CMS and an increase in the number of digital campaigns being worked on, we are looking to recruit a Junior Campaign Manager to support the existing senior Online Campaign Manager in daily tasks. Our Campaign Managers look after all of the creative used on the website and within our online marketing campaigns. Youll optimise our creative campaigns and website whilst ensuring all online components are signed off and compliant and that everything we do is trackable.

You will work on a variety of projects with a range of people across the business including the Online Planner, the internal Comms Dev team, external creative and media agencies, our internal Compliance Officer and our offsite web development team and youll be supported by an experienced Online Marketing team as well as a wider marketing lead business.

The role

Receive and create briefs for campaign set up. Use internal systems and work with other departments to set up promotion codes for campaign tracking. Check and approve policy docs for all new campaigns. Manage day to day compliance filing; pushing changes through the relevant sign offs, maintaining evidence and challenging push back. Working on compliance changes on the website quickly and methodically to meet regulatory requirements. Assisting with briefing Comms Development and the development of new and existing creative, reviewing outputs, collating feedback and checking changes. Working with our Media Agency to test creative tracking and assist in delivering any changes they need. Monitoring all creative performance and reporting back on tests carried out including PPC ads, banners, landing pages, SEO onsite changes and promotional flashes on site. Researching competitors and best practice to keep us digitally ahead. Working with the Online Campaign Manager and the web development team to implement enhancements on the website. Implementing press releases and content on the site when received from the rest of the business. Working on larger projects either within the team or to support company wide initiatives. Assisting the Online Marketing team with other activities as and when needed.

Skills, knowledge and behaviour

The person were looking for will have experience in a campaign marketing role - working with creative for customer acquisition and will have worked in a busy environment where trading and ROI is the focus. Theyll be enthusiastic, keen to develop their career and interested in online marketing.

We will also be looking for the successful candidate to demonstrate;Experience of working on marketing campaigns. Creative interest with an eye for detail. Ability to work alone and manage own work in a methodical manner Computer literate Excellent grammar and written skills High attention to detail and accuracy in work Examples of working quickly and to tight deadlines Experience of working with different systems Highly motivated and ambitious.